HOTEL WEBSITE

Changing aesthetics and design innovations means that all brands will need to rebrand at some point. Marriott was no exception. We began to replatform and redesign Marriott’s hotel websites, which included 3,000 hotels and over 12 global brands. The project took 2.5 years and was the largest scale effort I’d been a part of (at the time). We also factored in global and local treatments, as well as subsidiary sites like hotel golf courses, restaurants, spas, etc. In a nutshell, my role was to: (1) develop visual design concepts to establish the direction of the project; (2) collaborate with Information Architecture, Content Strategy, IT and Product to develop wireframes, specifications, and layouts; and (3) support field communications and User Acceptance Testing.