NEW DESIGN EXPERIENCE

Since I haven’t previous detailed this, Custom Ink is an online, custom retailer of apparel and goods. At the heart of any engagement with Custom Ink is the design lab where the customer has control of all design aspects of their order. My previous work (mentioned above) to establish a MVP for desktop and mobile experiences was with the intent to lay a foundation to develop a new, forward looking design experience.

In initiating this (internal) journey we started with journey mapping to identify opportunities, bottlenecks and pain points. This was followed by competitive analyses, review of technology trends, secondary research and internal data & insights. The culmination of this work delivered new revenue to the business of more than $10 millions (annually).